All challenges were completed in ten minutes, as required. Some I have included more than one iteration on one screen for simplicity’s sake. Please know I wouldn’t place them all together in a final iteration.
Day Seven
Scenario: A sports fan is at a wedding while their favorite team is playing against their arch-rivals. Their team scores.Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Headline: 30 Char max, 45 Char max.
Day Six
Scenario: It’s Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving. Challenge: How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a definite danger if the fire gets closer. How do you communicate this to them? When? Headline 30 characters max, Body 45 characters max.
Day One
Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather. Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next. Headline: 45 characters
Body: 175 characters max Button(s): 25 characters max
Day Two
Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games. Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos. Constraints: Headline 40 char, Body 175 char, Button 25 char max. Final Headline: 37, Body 171, Button 13.
Day Three
Scenario: The user entered the wrong email address to sign in to their account. Challenge: Tell the user to enter the right email. 40 characters max
Day Four
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee. Headline 45 Char, Body 175 Char, Button(s) 25 char max.
Day Five
Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app. Challenge: Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content? What if they can’t recover the content? Headline: 40 characters max, Body: 140 char max, Button(s): 20 char max
